2021

2021 End of Year Message

As we get close to the end of another year, I want to take a moment to wish all our partners, mutual CIMA clients, staff (both in-house and outsourced) a Merry Christmas and Happy Holidays. Thank you all for your support, commitment, and partnership in 2021, and we look forward to growing with you in 2022.

December is always a crazy month, isn’t it? We reflect on the previous months, start planning for the New Year, rush and hustle to close the year off as strong as possible, celebrate our wins, etc. So, as we end 2021 and plan for 2022, I wanted to reflect on the year gone by and share some thoughts for the year ahead.

Reflection

The first thing that comes to mind is gratitude. Despite continued COVID issues and its widespread impact on business, we continued to deploy our technology at a consistent pace throughout the year. 2021 was filled with talk about supply chain challenges and shortages of products across so many segments. Thankfully our business continued to produce and supply machines with minor supply disruptions.

I am also grateful for the record number of new companies that we are proud to call “CIMA Partners.” It’s so good to see our brand, innovation, and solutions resonating so well in the US market that partners see value in working with us. We look forward to engaging with you all closely to enable your teams and deliver best-in-class cash automation solutions across retail, hospitality, gaming, and banking.

Last but certainly not least, I am grateful for my team. For me, my team is made up of my local team in Houston, my team inside our outsourced relationships for marketing, legal, and accounting, and of course, my extended team in Italy made up of our family owners and a support team of the smartest people in the industry I have ever known. Nothing is possible without this network of talented people all on the same mission for CIMA to become the leading cash automation brand in the country. No doubt we will get there!

2022…Here we come!

What excites me every day is the amazing innovation that continues to come out of our team in Italy. Next year will see a huge focus and, with the help of our partners, the adoption of our technology portfolio across some exciting new markets. 

Firstly, our customer-facing range of cash recycling solutions is building momentum, and we will see several new deployments in segments we typically have not participated in. Some of the seeds we have planted in 2021 will undoubtedly bear fruit in 2022 as projects mature and we go from pilot to rollout.

We will continue our relentless mission of helping the market understand, appreciate, and embrace the value of automating the “last mile” of cash handling…the cash pickup process with our self-sealing stacking bag technology. We have had some early adoption in 2021 with great success. This will undoubtedly continue as more retailers and CIT partners see the value of taking cash automation one step further and gaining even more efficiencies in their cash management processes. 

We have had an awesome year deploying several back-office note and coin recycling solutions. I am extremely confident this will continue in 2022 with continued demand from the cannabis sector and mid-sized grocery store.

Our Teller Cash Recycler portfolio for banks and credit unions remains a significant part of our business, and 2022 is set to be a massive growth year for us in this sector. Our AST9000 cassette-based unit will be fully certified across all major middleware providers, which will certainly allow us to penetrate the market further. 

And finally, I could not be more excited about expanding our software solutions. This year we enhanced our on-device software, CAOS, with several new features making it the most flexible and scalable cash automation device application in the market. Furthermore, we just launched C-Link Cloud, the next evolution of our device management, monitoring, reporting, and analytics platform. Previously available only as an on-premises solution, C-Link’s powerful platform capabilities are now available as a Software-as-a-Service (SaaS) subscription-based model. Customers will be able to gain enormous visibility and insights into the performance of their devices, flexible transaction reporting, and centralized, remote management of machines. This will deliver even greater returns on investment for our clients.

I look forward to some downtime over the next couple of weeks, and I am excited about where 2022 will take us. CIMA remains hyper committed to the US market with plans for greater investment in our team, products, and infrastructure to support our growth. Thank you for your partnership, and look forward to working with you all in 2022.

Vik Devjee, Vice President