By Vik Devjee
ATMIA US Conference 2020 was held in February 2020 in Houston, TX and was interesting and intriguing. We had a preview of the market and industry, as seen by leaders and innovators in the ATM space, banks and financial institutions, independent ATM deployers (IADs), and service providers. We also met with payment leaders, talked about cryptocurrency and bitcoin, and looked at innovations and discussed disruptive ideas that bode well for our industry. Software solutions innovators continue to impress with their farsighted view of the industry in the transition to the future of payments but remaining grounded to the oldest and most popular payment: CASH. Above all, we heard from all these industry innovators that cash is here to stay, and the future demand for safe and secure cash management is strong and getting stronger.
CIMA seemed to resonate with several consumer-serving companies (IADs, banks, cash service providers) when the conversation turned to interactive customer systems. The discussions covered streamlining customer transactions, including multiple means of payment, such as cash or card, and minimize the exposure of cash to employee handling. The industry wants very much to consolidate cash services to the consumer. Combining the most basic ATM functions with payment processing needs were broadly discussed. Innovations such as “cardless” transactions were discussed in addition to conversations exploring alternative means of delivering the tried and dependable services that were shared.
It was clear to us over the two and a half days of exhibit hall and conference presentations that delivery of services is going well beyond the traditional ATM for which this Association and Conference provide. Whether it is ATM services or bill payments, self-service ordering, or information sharing, the market wants to interact directly with the customer and offer them a means of quick, safe, and secure delivery of cash, services, and goods. Our conversations around CIMA’s Cash@Kiosk product were quite well-received, with requests for more information as it becomes available.
The focus of the conference was on ATMs and their place in the market. Speakers from around the country addressed needs such as outsourcing, connectivity, fraud prevention, future designs and innovations, and how consumers use cash, to name a few. All these insights help guide and structure the road map for future development and innovation in the cash management space. Perhaps most informative were discussions around the legislative initiatives being undertaken, especially at the federal level, to ensure fair and comprehensive reviews of current and pending bills before congress that will affect our industry.
The state of the industry is excellent. Despite the growth of alternative payments like bitcoin or another cryptocurrency, the demand for handling our most basic payment process, that is, cash, safely and securely, is foremost on the minds of the industry. At ATMIA and the US 2020 Conference, CIMA was able to introduce new ideas, new products, and new opportunities for organizations and individuals that have long been in the cash management and delivery business with the introduction of our new In-Lane Solutions and Cash@Kiosk. Thanks for coming by, spending time getting to know us, and giving us a chance to get to know you. The state of the industry is excellent. The future is bright. And CIMA is privileged to be a part of it.