We are pleased to feature SCTA member, CIMA Cash Handling America Inc., and its Vice President, Vik Devjee, in this month’s member spotlight.
Q: How does your company work within the cash industry?
A: CIMA Cash Handling America Inc. is the wholly-owned US subsidiary of CIMA S.p.A. (Italy). CIMA is a global manufacturer of cash handling solutions that help businesses significantly reduce the cost of managing cash. We supply a broad range of smart safes, back office/front of store recycling systems, and software to businesses across banking/financial institutions, retail, hospitality, and gaming.
Q: What is the one thing you want other SCTA member organizations to know about your company?
A: We manufacture a broad range of cash automation, fit-for-purpose solutions that align with any specified requirements. We do not believe in a one-size-fits-all approach, and that’s why we have the industry’s most diverse range of cash handling solutions.
Q: What drew your organization to become a member of the SCTA?
A: The networking opportunity to become better connected to key industry players in the cash industry. Last year’s conference was my first SCTA conference, and it certainly validated the diversity of the audience from end-users, to vendors, to industry alliances.
Q: What are the biggest changes you expect in the future of the cash industry? Why?
A: At a high level, I see much greater investment across all segments in the automation of cash and across all technology categories (TCRs, smart safes, back-office recyclers, consumer-facing recyclers). The cost of technology has come down, greater competition, and increased labor costs are all drivers towards a faster ROI and greater adoption of solutions.
Q: What is an exciting development in the industry you’ve recently seen? What excites you about it?
A: I truly believe there will be a significant shift towards consumer-facing cash handling applications with automating the cash payment process at the point-of-sale (traditional lane or self-service kiosk). Traditional methods of automating the cash handling process and the transportation of cash will be challenged due to COVID-19 and the increased costs of managing cash. Staff/customer safety and automation will be top of mind for businesses.
Q: What are the biggest challenges the cash industry will face in the next 1-3 years? Why?
A: I think the ongoing battle of cash vs. cashless will continue. I strongly believe more states will impose restrictions on retail businesses that refuse to accept cash. However, cash as a payment instrument will continue to face more pressure as other platforms enter the market, and existing digital ones mature. As a result, reducing the cost of managing cash for businesses will be more important over the next 3 years and so we will certainly see increased spend.